Does a medical equipment supplier have to be a specialist? We think it helps. For 20 years, we have been watching, listening and exploring new ways to improve patient transport and procedure care. This ‘laser-like’ focus gives us an advantage in knowing what nurses need to make their jobs easier.
Let’s face it, we could have gone anywhere with our product design over the past years with a factory full of machinery behind us and a super enthusiastic team of inventors. However, we chose to stick with a refined product offering and know it inside out, the only real way that nurses can be confident they are working with a specialist that cares 100% for their cause. The other option is to naturally follow big brands with large product ranges and a limited focus spread thin over everything they do – almost a guarantee that the equipment is a little ‘one size fits all’ and won’t ever satisfy your teams expectations entirely.
If the workload in nursing is going to improve at the pace it needs to, it will be by where the specialists are, by the ones prepared to react the fastest, make the boldest moves, by those who put their entire heart and soul into making that difference.